Nintendo Co Ltd Essay Example | Topics and Well Written Essays - 2500 words

Nintendo Co Ltd - Essay Example In this study we will try and evaluate the key strategic issue that Nintendo is facing and what are their current strategic options. The three major players in the industry are Microsoft, Nintendo and Sony. For all the players the market is broadly being divided into two major segments such as the hardware segment and the software or the gaming segment. Though there is a major drift in sales for all the three major companies in the recent year we can analyze their positions and strength from the data of the previous year that is 2008. Nintendo noted a 49 percent market share for their consoles i.e. Wii and about a 73% market share for the handheld, which are called the DS. (Elliot, 2008) So it is quite evident Nintendo is a market leader in the hardware segment of the industry. Also notably there were five gaming software made by Nintendo which acquired the top ten spot of NPD software (Elliot, 2008). So the constant mix of the quality hardware and innovative software making Nintendo a prospective leader in the industry. Sony’s product in the hardware segment called the PS3 attributed a growth of 99% on ye ar-to-year basis (2008). Apart from that, though Nintendo is the market leader in the hardware segment. According to the Consumer Behavior Report of 2007 Nintendo’s consoles are readily accepted by the target consumers. But Sony’s playstation (which is their hardware console) recorded over 10 million accounts all over the world. But the USP of Sony remains with the innovativeness and varieties of gaming software they introduce with quick succession. According to Microsoft, their hardware product Xbox 360 enjoys a 49% market share in USA. Also Xbox 360 title, a product in the software segment accounts for 34% in software sales for July 2008. (Elliot, 2008) Though Nintendo is more successful in developing game platforms, but the real focus of the company is on producing games rather than only platforms. (Ackerson, 2008).

Critical Incident Paper Essay Example | Topics and Well Written Essays - 1000 words

Critical Incident Paper - Essay Example The most significant reason for a business to embrace diversity is to ensure that creativity is maintained. People from diverse cultural backgrounds usually approach problems from different perspectives. A combination of creative ideas usually leads to the realization of a practical solution (Scott 2007). However, the values and principles of each culture have to be respected in order to achieve the desired integrity in the workplace. In this particular incident, there was a misunderstanding between the management and some of the workers regarding certain cultural values whereby people are restricted from engaging in certain activities during a certain period of the year that has been set aside for fasting and remembering the problems that the society has been going through and coming up with ideas of how to tackle them, and also assist the disadvantaged people in the society. This particular incident presented a dilemma to some of the employees, who were required to participate in a send off party prepared to honour the outgoing executive director. The event involved celebrating and feasting, which was not in line with the cultural practices of the employees who were required by their culture to shun from feasting for a whole month. On the other hand, each off the employee had a role to play in the banquet organized by the management. Although the employees who were affected by their culture comprised a minority of the employee population, it was necessary for the management to recognize them. As Dana (2000) observes, ignorance, negligence and discrimination in the workplace lead to conflict. There was a general misunderstanding by the management regarding the significance of this cultural event, and the implication of preventing some of the employees from participating fully in it through engaging them in the banquet. It is important for managers in any work place